Digital Marketing cum Live Host (Junior Executive)

Essential Functions :

• Manage Pierre Cardin Malaysia’s marketing campaigns on Tiktok and Tiktokshop. This role requires a strong ability to collaborate with internal teams and hosting skills to ensure impactful and high-quality marketing campaign that meet the brand's objectives.

• Plan and execute planned marketing activities and campaign through Tik Tok, Tik Tok Ads and Tik Tok Shop
• Design impactful assets and digital marketing materials for digital platforms and e-commerce
• Able to measure and report performance of all digital marketing campaigns and assess against goals especially on Tiktok (ROI & KPIs).
• Assist in analyzing marketing data (campaign results, conversation rates, traffic & etc) to help shape future marketing strategies.
• Assist in developing engaging, creative, innovative content and design for regular scheduled posts
• Conduct LIVE Streaming as a Host on various online platforms (Tiktok & Shopee) on a daily basis
• Engage with live audiences by responding to comments, answering questions, and interacting in real-time.
• Prepare and present content that is entertaining, informative, and aligned with the brand.

Requirements :

• Proven experience as a Digital Marketer or live host, with a strong portfolio of live streaming content, especially on platforms like TikTok.
• Excellent communication and presentation skills with a natural ability to engage with online audiences.
• Creative mindset with a strong understanding of social media trends and content creation tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience with video production, editing, and using social media scheduling tools.
• Ability to analyze performance data and adjust strategies to optimize content and engagement.
• A passion for engaging with an audience and building a loyal community.
• Familiarity with e-commerce or live shopping platforms is a plus.

Perks & Benefits

• Free snacks / Happy hours
• Regular team activities
• Personal development opportunities