Digital Marketing Executive

Key Responsibilities:

Digital Strategy Development:

• Develop and implement effective digital marketing strategies to meet business objectives.
• Analyze customer insights and competitor trends to adjust and optimize campaigns.

Content Creation & Management:

• Plan, create, and manage engaging content across various digital platforms (social media, blogs, website, etc.).
• Oversee the production of digital assets, including images, videos, blog posts, and graphics.

Social Media Marketing:

• Manage and grow the company's presence on key social media platforms (Facebook, Instagram, Twitter, LinkedIn, Tiktok etc.).
• Create engaging content and monitor community interactions.
• Analyze social media performance and generate reports on key metrics.

SEO (Search Engine Optimization):

• Conduct keyword research and apply SEO best practices to increase organic search visibility.
• Optimize website and e-commerce content for better search engine rankings.
• Monitor and analyze website traffic using tools like Google Analytics.

Paid Media Campaigns (PPC):

• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Develop ad copy, design campaigns, and optimize performance based on data analysis.
• Create and share campaign performance reports with internal teams and clients.

Email Marketing:

• Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails.
• Build and segment email lists for targeted campaigns.

Analytics & Reporting:

• Track, measure, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other marketing tools.
• Provide actionable insights and recommendations for improving campaign effectiveness.
• Collaboration & Stakeholder Engagement:
• Work closely with other teams, such as Sales, Design, and Product, to align marketing strategies with business goals.
• Communicate marketing performance and strategic plans to stakeholders.

Market Research:

• Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
• Conduct market research to identify target audience segments and customer preferences.

E-commerce :

• Manage and update the e-commerce platform, ensuring all products are accurately listed.
• Optimize product descriptions, images, and prices to drive sales.
• Monitor inventory levels and coordinate with the team to restock as needed.
• Handle customer inquiries, orders, and complaints to ensure satisfaction.
• Assist in planning and executing online marketing campaigns, including SEO, SEM, and social media.
• Analyze sales and website performance to improve user experience and increase revenue.
• Work with internal teams and external vendors to enhance the online store.
• Handle any additional tasks assigned by the supervisor to support e-commerce operations.

E-commerce Content Moderator:

• Review and approve product listings to ensure they meet platform guidelines.
• Monitor user-generated content (reviews, comments, etc.) for inappropriate or misleading information.
• Ensure all content is accurate, high-quality, and aligned with brand standards.
• Flag and remove prohibited or offensive content promptly.
• Collaborate with the team to resolve content-related issues.
• Maintain records of moderation activities and provide regular reports.
• Assist in improving content guidelines and processes.

Perks & Benefits

• Commission and bonus
• Allowance (Claim transportation to site events)
• Nearby public transport
• Personal leave
• Personal development opportunities
• EPF, SOCSO and EIS contribution