- Identify and direct the execution of marketing activities for the assigned portfolio or businesses to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
- Formulate initiatives and recommend actions across all funnels of marketing mix; including cohesive multichannel marketing strategy, distribution channel management and lifecycle development tactics for new and existing customers; to build a sustainable competitive advantage
- Identify new target segments and develop opportunities within the Aeon customer base to improve customer conversions, increase product holding and cross-sell initiatives as well as support efforts to generate better qualified digital leads.
- Understand and propose plans to drive/improve customer migration for Aeon suite of digital product and services.
- Pursues and support the development of strategic partnerships, alliances and relationships as part of business continuity.
- Keep abreast with consumer trends & marketing best practices and maintains a deep understanding of the demographics, psychologies, and behavioural drivers of Aeon brand’s customers through regular comparative reporting, market research and data analysis of internal customer data set.
- Support the organization’s annual operating plan through the review of formulated strategies & key action plans as well as monitoring of Division KPI, budget, sales forecast and planning process.
- Identify the effectiveness and impact of current initiatives and incorporate learning from benchmarking into future plans through operative tracking and analysis of key achievable goals.
- Update senior management on business direction, performance and initiatives on a monthly basis through the routine publishing of board papers and other management reports/ presentation materials
- Coordinate activities between departments to ensure that key projects are completed on schedule.
Perks & Benefits
- Nearby public transport
- Flexible working hours
- Casual dress code
- Medical insurance
- Personal leave
工作地点
No. 8, Level 18, UOA Corporate Tower, Avenue 10, The Vertical Bangsar South City, Jalan Kerinchi, 59200 Kuala Lumpur
点击查看在谷歌地图上的位置
