Senior Executive, Activation & Retail Marketing

•  Drive the execution of marketing activities for the assigned portfolio to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities. 
•  Implement brand activation strategies and retail marketing plans in accordance with overall brand positioning.
•  Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations. 
•  Execute all brand activation initiatives, retail merchandising installation and implementation across all touch points. 
•  Build strong relationships with product team, sales team and trade partners to ensure effective execution of channel initiatives. 
•  Identify challenges, and propose improvements to enhance customer engagement with the brand.
•  Track & analyse the effectiveness of current localized events and to work with regional teams on implementation of improvements. 

 Requirement

•  Degree or other suitable qualification, preferably in Business Management/Marketing. 
•  Minimum 5 years of relevant working experience in marketing, preferably within the financial or banking industry. 
•  Possesses sound Marketing/Trade Marketing/Retail Marketing/Brand Activation knowledge, excellent communication & strong interpersonal skills. 
•  Customer centric marketer with an inquisitive and passionate brand mindset. 
•  Possess analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms. 
•  Proficient in data analysis with ability to interpret and translate customer behavioral insights into strategic activities. 
•  Able to work independently without much supervision, resourceful, innovative and is a team player. Strong attention to detail and self-motivated with a high level of drive, initiative, and commitment. 
•  Possess good communication and interpersonal skills to work collaboratively with cross-functional stakeholders to optimize quality and impact of omni-channel plans and campaigns. 
•  Prepare to take on other roles and responsibilities when required. 

Perks & Benefits

• Nearby public transport
• Casual dress code
• Medical insurance
• Personal leave