- Plan and implement digital marketing campaigns across Ricebowl social media channels including email, social media, KOL and content marketing.
- Create and manage engaging content for social media and other platforms to drive traffic and engagement.
- Monitor, analyze and report on marketing campaign performance.
- Analyze user behaviors, campaign results and social media metrics to optimize and improve marketing efforts.
- Familiar with XiaoHongShu platform user base, content trends and marketing opportunities.
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