RESPONSIBILITIES OF THE JOB
- To develop marketing strategies and overall Marcom plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve the following Marketing Objectives:-
- To reinforce brand identity and positioning with ATL, BTL and TTL strategies
- To maintain strong market presence with increased Brand Awareness
- To draw Shopper Footfall
- To encourage Retail Sales
- To highlight Retailers
- To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc for joint promotional and sponsorship opportunities and improve brand perception.
- Budgeting and forecasting operational expenditure & capital expenditure for Marcom.
- Enhancing the Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences.
- Enhancing the Customer Experience through digital with content creation and curation via Digital and Social Media.
- Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose.
- Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills.
- Drive marketing direction with marketing team competence effectively grow the business with regional support.
- To manage the PR aspect of a possible crisis.
