• To develop sales in an efficient and effective way in all media in order to attract more customers to our IKEA store.
• To lead and inspire your team, other functions and the store to achieve maximum sales growth and profit-ability.
• Contribute to the business development regionally using your specialist sales knowledge.
• Ensure the store is in excellent shape as new and fully and efficiently stocked with the four merchandising basics in place at all times and that the IKEA product range is presented in ways that inspire and satisfy customers.
• Ensure your team has all the correct knowledge about the product range in your department and the IKEA services so that they can share this with IKEA customers to improve their overall shopping experience.
• Understand the different IKEA sales and communication channels and IKEA know-how in order to make the best commercial use of this information for different customers.
• Take responsibility for your department goals and secure that your action plan ensures the country priorities for your Home Furnishing Business (HFB) are implemented in your store.
• You and your team actively sales steer to your department’s top-selling products, prioritised products (e.g. overstock/övertag) and IKEA service products in order to maximise sales and long-term profitability.
• You ensure the team have the right number of co-workers in the right place at the right time to ensure your co-workers are ready and available to meet our customers.