MARKETING MANAGER

Job Descriptions:：

1、Brand Marketing：

• 市场分析和品牌定位‌：分析市场发展趋势，洞察行业人群，明确品牌中长期定位；基于品牌定位，制定品牌年度沟通策略，包括品牌主题、品牌调性、人群目标和内容资产。Market Analysis and Brand Positioning: Analyze market trends, understand industry demographics, and define the brand’s medium- and long-term positioning. Based on this positioning, develop the annual brand communication strategy, including brand themes, tone, target audience, and content assets.
• 品牌策略制定和执行‌：围绕产品研发和生意发展，制定品牌的GTM calendar，做好新品上市推广策略和节奏；管理品牌中心预算，协调品牌中心不同职能的日常工作；负责品牌活动，包括名人合作、新品发布及品宣活动等，策划创意方案并落地执行。Brand Strategy Development and Execution: Develop the brand’s go-to-market (GTM) calendar around product development and business growth, implement strategies and timing for new product launches, manage the brand center budget, and coordinate the day-to-day activities across various brand center functions. Responsible for brand events, such as celebrity collaborations, product launches, and promotional events, including creative planning and execution.
• 跨部门沟通和协调‌：进行品牌中心内部跨职能沟通，将品牌策略和产品营销策略落地执行；跨部门沟通，通过品牌传播和产品营销支持前台不同渠道生意发展。Cross-Departmental Communication and Coordination: Facilitate internal communication within the brand center to implement brand strategies and product marketing strategies. Work across departments to support business development through brand promotion and product marketing.
• 市场拓展和用户洞察‌：参与年度市场推广计划和产品计划的制定和实施，完成公司在行业中的市场定位，及时提供市场反馈；负责用户洞察，根据舆情分析及市场调研，定期制定用户画像报告。Market Expansion and User Insights: Participate in the planning and implementation of the annual marketing and product plans to position the company within the industry, providing timely market feedback. Responsible for user insights, regularly preparing user profile reports based on sentiment analysis and market research.
• 公关处理和广告投放‌：负责公关处理，如媒体关系、舆情监测、危机公关、资质认知、创意传播等；负责品牌广告投放，如媒介规划、内容创意、投放执行、效果监测等。Public Relations and Advertising Placement: Manage public relations, including media relations, sentiment monitoring, crisis PR, credential recognition, and creative communication. Handle brand advertising placements, including media planning, content creation, execution, and performance monitoring.
• 内容创作和社交媒体管理‌：使用营销自动化工具，进行现代内容营销，数据分析和制定KPI/数据中心的策略；管理网站和社交媒体，确保内容的生成和发布符合品牌定位和市场目标。Content Creation and Social Media Management: Use marketing automation tools for modern content marketing, perform data analysis, and establish KPI/data center strategies. Manage the website and social media, ensuring content creation and publication align with brand positioning and market objectives.

2、Trade Marketing：

• ‌策划和执行线上线下市场活动‌：负责线上、线下市场活动的策划和执行工作，根据公司整体策略及营销计划制定并完成各项营销活动方案‌。Planning and Execution of Online and Offline Marketing Activities: Responsible for planning and executing online and offline marketing activities, developing and implementing various marketing activities based on the company’s overall strategy and marketing plan.
• 品牌视觉输出把控‌：负责品牌在各线下渠道的视觉输出把控和视觉物料制作，确保品牌形象的统一和高质量展示‌。Brand Visual Output Control: Oversee the brand’s visual output and materials across various offline channels to ensure a unified and high-quality brand image.
• 市场调研和分析‌：进行市场调研分析，提出合理建议，帮助公司了解市场趋势和竞争环境，为决策提供数据支持‌。Market Research and Analysis: Conduct market research and analysis, provide reasonable suggestions to help the company understand market trends and competition, and provide data support for decision-making.
• 渠道管理和促销计划‌：根据业务目标与各渠道特点，进行渠道控价与分货，制定相应月度促销计划与产品计划，推动销售‌。Channel Management and Promotion Plans: Based on business goals and channel characteristics, control channel pricing and distribution, create monthly promotion plans, and product plans to drive sales.
• 客户谈判和签约‌：与销售部共同完成客户谈判、签约等工作，确保客户关系的维护和发展‌。Client Negotiation and Contracting: Work with the sales department to complete client negotiations and contract signing to maintain and develop client relationships.
• 预算管理和费用分配‌：根据线下渠道活动预算，合理分配物料、礼盒及GWP等费用，确保营销活动的顺利进行‌。Budget Management and Expense Allocation: Allocate materials, gift boxes, and gifts with purchase (GWP) based on the offline channel activity budget to ensure smooth marketing activities.
• 团队协调和沟通‌：协调内部团队和外部供应商，确保市场活动的顺利实施和资源的高效利用‌。Team Coordination and Communication: Coordinate with internal teams and external suppliers to ensure efficient use of resources and smooth implementation of marketing activities.

3、 市场费控管理 Market Cost Control Management

4、市场团队管理 Market Team Management

5、市场物料采购（促销品/活动物料等）Procurement of Marketing Materials (promotional items/event materials, etc.)

6、协助Sales Manager 制定市场推广活动/政策/方案 Assist Sales Manager in Developing Marketing Activities/Policies/Plans

7、执行总部Marketing下达的工作任务 Implement Marketing Tasks Assigned by Headquarters

8、执行总经理交办的各项工作 Execute Tasks Assigned by the General Manager

Requirements:

1. 驾照Driving license
2. 自备工作车辆 Own transportation
3. 有Marking工作经验者优先 Experience in marketing is preferred
4. 能适应出差 Able to travel
5. 懂马来文、中文、英文 Proficient in Malay, Chinese, and English
6. 必须通晓中文。Able to communicate in Mandarin is a MUST.

Perks & Benefits 福利与待遇:

• Car and Petrol Allowance
• 提供汽车及汽油津贴
• Meal Allowance provided
• 提供餐补
• Medical Claims and Personal Accident (PA) Insurance
• 医疗报销及个人意外保险 (PA)
• Annual Leave
• 年假
• Team Building
• 团建