YOUR IMPACT _________
Working within the Benefit Malaysia Team and SEA Regional Marketing Team, the Assistant Marketing Manager will contribute to raise the awareness of Benefit cosmetics brand in Malaysia targeting at Gen Z and new customers through effective marketing strategy, 360 marketing plans, while ensuring that the unique brand DNA and luxury positioning are always communicated across multiple touch points.
She/he has a solid understanding of the brand DNA, and embody this in all that she/he does. She/he should ensure that Benefit is the most talked about and most exciting brand in Malaysia.
YOUR MISSION _________
The Assistant Marketing Manager is responsible to drive effective marketing strategies from leading, planning to execution of all 360 marketing initiatives to achieve marketing objectives. She/he should be in high entrepreneurship spirit, creative, detailed and outgoing individual who understands luxury beauty and fast-paced retail industry.
Together with SEA Marketing Manager and SEA Regional Marketing Team, she/he will define, develop and execute omnichannel marketing strategy and 360 marketing campaigns for new launches & Hero Category Always On Plans to achieve brand growth and market share in Malaysia
Marketing Budget Management
- Co-own Malaysia Marketing Budget together with RMM to manage marketing budget, spend budget wisely and based on local priorities to drive maximum ROI, ensure monthly phasing is followed with no overspend/underspend on FY budget
- Work closely with suppliers and vendors to ensure timely submission of invoices and minimize monthly phasing deviations
PR & Digital
- Plan and execute public relations strategies for the brand, manage excellent relationships with media, influencers and makeup artists
- Develop event concepts and proposals to achieve brand ambition and objectives
- Work closely with third party vendors to execute PR campaigns and event activations
- Align with Regional Digital & Ecom Manager and media owners to develop effective media strategies, prioritizing Tiktok and Instagram, and optimize media spend
- Grow social channels followers and engagements, prioritizing Tiktok and Gen Z target audience
- Collaborate with content creators and NBBA to deliver localized content that is locally relevant and support social goals
- Own social media calendar & communication assets, work as the gatekeeper to ensure social approach and its content are compliant with legal requirements, respect brand DNA and achieve KPIs
Go to Market
- Define and develop local marketing strategies in-line with Regional priorities and business ambitions
- Manage 360 end-to-end go-to-market plans by channel, ready to roll-up her/his sleeves to ensure smooth GTM execution without agency and coordination with cross-functional teams to drive recruitment and retention of customers
- Pro-active in conducting consumer facing trade marketing activations at B&M sales floor, elevate in-store experiences and to create buzz and brand desirability
- Responsible for the management of samples, TOA forecast and usage, budget, and monitoring in partnership with internal stakeholders
- Analyze competitors and market trends to identify any areas of opportunity and risks
- Own Malaysia Marketing Calendar, partner with Commercial Team to support retailer sell-in, provide necessary marketing information to drive brand and category’s growth
- Analyze and review performance of marketing initiatives by providing reports on performance of campaigns
- Coordinate with Key Accounts and Commercial Team to prepare for retailer meetings, set up and other preparations
- Lead the deployment of in-store activation materials according to marketing initiatives
- Regular alignments with Ecom & Etail Team to ensure brand synergies and executions
