Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we are looking for an outstanding Senior Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on. What you will do: As a Senior Analyst, you will lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will work on brand campaigns and pitches, assist in developing reporting frameworks for web and social analytics projects and manage quality and insightful reporting for clients whilst supervising your junior analysts.
Day-to-day, your role includes:
• Keeping a pulse on daily, weekly and monthly performance data from web and social analytics platforms together with your direct reports
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Tagging and Implementation with internal development or client teams
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training on Analytics and Implementation
• Lead your junior analysts including providing coaching, career planning and ensuring quality of deliverables at its optimum
