Senior Executive – Public Relations, Creative Design & Marketing Communications

Key Responsibilities:

1. Strategic Planning:

• Develop and implement PR and marketing strategies that align with business goals.
• Manage the department's annual budget and resources with the Group Head of Department.

2. Media Relations:

• Build and maintain relationships with journalists, editors, influencers, and media professionals.
• Coordinate press releases, media pitches, and press kits. 

3) Content Creation:

• Lead the creation of high-quality content for various platforms, ensuring alignment with brand guidelines.

4) Marketing Campaigns:

• Plan and execute integrated marketing campaigns with the marketing team.
• Monitor and analyze campaign performance to maximize ROI.
• Utilize marketing tools to streamline workflows.

5) Crisis Communication:

• Develop and maintain crisis communication plans for timely responses to PR issues.
• Coordinate internal communication during crises and handle user queries and complaints. 

6) Brand Management:

• Ensure consistent brand messaging across all channels.
• Collaborate with the creative team to develop branding materials. 

7) Event Coordination:

• Plan and manage company events and industry participation.
• Represent the company at events and engage with stakeholders.

8) Stakeholder Communication:

• Coordinate with internal teams to ensure cohesive communication.
• Develop internal communication materials, like newsletters and announcements.

9) Analytics and Reporting:

• Track and analyze PR and marketing efforts.
• Prepare regular performance reports for management.

9) Vendor Management:

• Liaise with government agencies, local authorities, media, and other relevant parties.
• Manage relationships with external vendors to ensure quality deliverables.

10) Other Duties:

• To comply with Quality Management, Environmental Management, and Occupational Health & Safety procedures.
• Stay informed about industry trends and best practices.
• Manage social media platforms (FB, IG, Twitter, TikTok) and respond to user complaints.
• Perform additional tasks as directed by the Group Head of Department and Management.

Requirements:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. Advanced degrees or relevant certifications are a plus.
• A minimum of 5 years of experience in public relations, marketing communications, or a related field.
• Demonstrated success in developing and implementing PR and marketing communication strategies.
• Exceptional written and verbal communication skills, with experience crafting compelling and engaging content.
• Strong project management skills, with the ability to manage multiple tasks, deadlines, and stakeholders.
• Experience in crisis communication and media relations, with a proven ability to navigate challenging situations.
• Proficiency with digital marketing tools, social media platforms, and content management systems.
• Ability to work collaboratively with cross-functional teams and manage external partnerships effectively.
• Experience with event planning, coordination, and execution.
• A strong network of media contacts is desirable.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Experience with analytics tools (e.g., Google Analytics, Facebook Insights) to track and analyze campaign performance.

Additional Requirements: 

• Portfolio showcasing previous creative designs, marketing communication campaigns and writing samples of press releases. 
• Strong organizational and project management skills. 
• Flexible and adaptable with a proactive attitude towards learning and self-development. 
• Ability to work independently as well as collaborate effectively within a team environment.