- Assist in the development and implementation of digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
- Work closely with the team to support initiatives that drive new customer base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.
- Collaborate in efforts to grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
- Stay abreast with the knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
- Support effort to grow market segmentation & targeting for each assigned product line/channels.
- Familiarize with the target segments and opportunities within the existing customer base to improve migration to digital services.
- Work hand-in hand in ideating & implementing a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
- Assuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
- Support the process of developing all credit card usage campaign collaterals.
Job Requirement
- Degree or other suitable qualification, preferably in Marketing
- Minimum 5 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
- Foundationally strong digital marketing analytical skills including confidence with traditional touchpoints.
Perks & Benefits
- Nearby public transport
- Flexible working hours
- Casual dress code
- Medical insurance
- Personal leave
工作地点
No. 8, Level 18, UOA Corporate Tower, Avenue 10, The Vertical Bangsar South City, Jalan Kerinchi, 59200 Kuala Lumpur
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