Johnsonville, a leading processed meat company based in Wisconsin, USA, produces a variety of products, including sausages, meatballs, and other protein items for retail, wholesale, and foodservice markets. Their products are available in 50 countries worldwide through retail and foodservice channels.

Since 2020, Johnsonville has owned PrimaBaguz, a Malaysian manufacturer specializing in halal meat products. Established in 1987, PrimaBaguz offers over 100 high-quality halal meat items, such as sausages, cold cuts, meatballs, patties, soups, and sauces. The company primarily serves global foodservice customers, including quick-service restaurants (QSR) and hotels, restaurants, and catering services (HORECA).

This acquisition enhances Johnsonville’s presence in Southeast Asia, particularly in Malaysia. Johnsonville aims to leverage PrimaBaguz's expertise in halal-certified products and plans to make it a hub for halal foods in expanding markets across Asia and the Middle East.